Sunday 26 March 2017

Ghosts of Business Past


A strangely fascinating sight around a community are the marks you occasionally see of the advertising signs of long-past businesses. Names and details of shops and retailers painted directly onto brickwork was once very common: I ought to try and work out when it began to fall out of fashion. Perhaps the ability to print signs rather than have them painted was the crucial change, but I get the impression the habit had disappeared long before then. Faded and usually fragmentary, they are spectral reminders of a different state of affairs. 

Swanvale Halt, unusually for a place of its kind, still has a number of shops and businesses, though many fewer than it used to. Next to the Post Office a building which having lain derelict for many years is at last being converted into a dwelling. Fifteen years or so past it was a small bakery, though my suggestion that the new house should be called La Vielle Patisserie has not met with much favour: as it's going to be the new home of the Patels from the Post Office itself our Lay Reader Lillian argued that name should be rendered into Hindi rather than French. 

I say, it's being converted: there's actually not a lot of it left, beyond the side walls of the ground storey. On the outer face of one of the walls is this phantom lettering. There are at least three different letter styles in the sign and I find it impossible to make any sense of it. I'm not suggesting it should have a preservation order slapped on it, but I will miss this tiny mark of continuity when it's inevitably covered up.
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PS. It wasn't covered up in the end, it was demolished with the rest of the wall.

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